Dropframe
3D/Product Launch/2024
Microsoft

Microsoft AI

A conceptual and visual pitch pushing AI into the workflow.

Microsoft — Microsoft AI
Discipline
3D
Role
  • Creative Direction
  • Animation
Year
2024
On this project

Late last year, Microsoft reached out for a visual R&D project related to an AI module. The task was to create a conceptual and visual pitch over the course of a month — various styleframe explorations, and ultimately a hero video with logo resolve. It was a chance to push creative boundaries and experiment with AI in our workflow.

Credits
Client
Microsoft
Creative Direction & Animation
Dan Braga Ulvestad
Sound
H1 Sound / Harvey Fisher
Special Thanks
Arthur de Liz Sperb for helping us get set up with Comfy UI
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